24 - 26 March 2010, Kiev. The Ukraine International Travel & Tourism exhibition (UITT) is the largest and most important travel industry event in Ukraine. It attracts key international travel industry players looking to promote their services and increase their presence in the Ukrainian market. Outbound tourism in Ukraine has been boosted by recent growth in the economy. As a result, more and more Ukrainian travellers are discovering new destinations. In 2009, more than 15 million Ukrainians travelled abroad. Representatives from all over the world come to the UITT travel exhibition to develop new international channels to increase the volume of tourism and investment in their respective countries.
Many established exhibitors are stepping up their marketing activities in Ukraine. Furthermore, UITT is attracting increased attention from long haul destinations, which reflects the growing number of Ukrainians keen to explore exotic locations.